What is the Importance of Backlinks for SEO?

We often liken Google to a popularity contest – thousands upon thousands of websites battling for top positions, influenced by dozens of factors. Within the noise of competition, #backlinks are a “vote of confidence” from one website to another, a compelling indication of value to Google.

Many business owners or marketers with a basic comprehension of search engine optimization recognize the gravity of link building to some degree. Below, we explore the true importance of backlinks from SEO. Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their content.

As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.

The importance of link building

The cornerstones of SEO are keyword research, on-page optimization, and acquiring backlinks. Doing one without the others will hamper your results. But among these, acquiring backlinks is probably the most important. Links are not just good for SEO. They can also be good for creating awareness and driving traffic. Link building should be a major part of your SEO strategy.